Branding 1

Branding 1
Develop strategic, integrated brand systems including trademarks, logos, and corporate identity systems and apply them to a diverse range of products and media. Conduct brand research, competitive audits, and develop identity guidelines.
 Hours3.0 Credit, 6.0 Lecture, 0.0 Lab
 PrerequisitesGraphic Design emphasis or BFA acceptance.
 TaughtFall, Winter
 ProgramsContaining DESGD 340
Course Outcomes

Brand & Corporate Identity Process

Students will be able to analyze and deconstruct visual corporate identities and brands.


Students will be able to understand and use the terminology of branding and corporate identity work.

Strategy and Marketing

Students will be able to recognize how design strategy and market research inform branding, corporate identity, and creative implementation.

Brand Creation

Students will be able to create corporate identity systems that successfully address the concerns of the marketplace, audience, and design aesthetics.