Professional Preparation
Students will be able to apply leadership principles, practice business ethics, and complete creative objectives necessary to embrace the transition from academic life to that of a committed professional artist.
Practices in the Market
Students will be able to understand professional illustration practices and the current state of the market as well as how the business of illustration is operated and the current issues affecting it. Students will be able to understand and incorporate into their own practice social outreach strategies, networking practices, tax preparation, contracts and licensing, website design, marketing, and pricing of artwork.
Personal and Visionary Business Strategy
Students will be able to ponder, appraise, and incorporate their academic experience into a personal and visionary business strategy that reflects an understanding of diverse market trends. Students will be able to locate and network with potential clients and contacts and generate supportive associations and structures within their chosen fields of expertise.