Course Outcomes
Account Planning
Students will communicate effectively with their audiences through understanding through the principles of account planning and applying them to clients' advertising problems.
Client Presentations
Students will act professionally by conducting qualitative research with participants and working directly with client representatives.
Research
Students will be scholars of the mass communication process by applying appropriate qualitative research methodologies and protocols and developing the creative brief.
Ethical research
Students will apply Gospel-centered values as they follow prescribed research protocol.
