Account Planning Management

Account Planning Management
Development and execution of comprehensive strategic advertising qualitative research, including data collecting, interpretation, field investigating, audience analysis, and strategy development.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesMajor status.
 TaughtFall, Winter
 ProgramsContaining COMMS 309
Course Outcomes

Account Planning

Students will communicate effectively with their audiences through understanding through the principles of account planning and applying them to clients' advertising problems.

Client Presentations

Students will act professionally by conducting qualitative research with participants and working directly with client representatives.


Students will be scholars of the mass communication process by applying appropriate qualitative research methodologies and protocols and developing the creative brief.

Ethical research

Students will apply Gospel-centered values as they follow prescribed research protocol.