Advertising Research Methods

Advertising Research Methods
Quantitative research methods used in marketing and advertising; the research process; planning, designing, and conducting studies; analyzing results using appropriate methodologies.
 Hours3.0 Credit, 2.0 Lecture, 1.0 Lab
 PrerequisitesMajor status.
 TaughtFall, Spring
Course Outcomes

Research Methods

Students communicate effectively by knowing and applying appropriate research methods that will lead to greater understanding of target market characteristics.

Scholarly Analysis

Students will be scholars of the mass communication process by applying research methods, analyzing data, and reaching conclusions that relate to client needs.

Team work

Students will act professionally by working in research teams, presenting their research findings, and interacting with clients.


Students will apply Gospel-centered values as they follow prescribed research protocol.