Course Outcomes
Research Methods
Students communicate effectively by knowing and applying appropriate research methods that will lead to greater understanding of target market characteristics.
Scholarly Analysis
Students will be scholars of the mass communication process by applying research methods, analyzing data, and reaching conclusions that relate to client needs.
Team work
Students will act professionally by working in research teams, presenting their research findings, and interacting with clients.
Ethics
Students will apply Gospel-centered values as they follow prescribed research protocol.
