Communications: Advertising

Communications: Advertising
BA
Hours46 - 61 Credit Hours
LEPLimited Enrollment Program of 200 Students.
Application Website
MAPMajor Academic Plan

Program Requirements

All students must take a campus writing course before applying for admission to the major. The following writing course fills this requirement and satisfies the GE First-Year Writing requirement: Wrtg 150. Note: Students must receive a B grade or better to be eligible to apply for admission to the program.
requirement 1 Complete 3 courses
Note: Students must receive a B grade or better in each course to be eligible to apply for admission to the program.
Apply to the major.
requirement 2 Complete 1 course
This course may be taken during the semester in which students apply for admission to the major.
requirement 3 Complete 1 course
After admission to the major, complete the following:
requirement 4 Complete 4 courses
requirement 5 Complete 2 courses
requirement 6 Complete 1 option
Complete one of the following tracks:
option 6.1 Complete 2 groups
A. Management track:
group 6.1.1 Complete 1 course
group 6.1.2 Complete 4 courses
BUS M 241 - Marketing Management 3.0
COMMS 372 - (Not currently offered)
COMMS 417 - (Not currently offered)
COMMS 489 - Strategic Advertising Campaigns 3.0
option 6.2 Complete 2 groups
B. Creative Track:
group 6.2.1 Complete 1 course
Complete the following and then submit portfolio:
group 6.2.2 Complete 3 courses
And complete a minor in advertising design (15 hours) (for creative track only).
Note: Students will be admitted to the creative track each year based on an application process including submitting a portfolio. Portfolios must be submitted to the department's main office by the twelfth week of fall semester. Late portfolios will not be considered. It will take from four to five semesters to complete the design minor. Students interested in this track should take Comms 330 as soon as possible, as a prerequisite to applying to the creative track.
requirement 7 Complete 1 option
Internship:
After consulting with an advisor, complete an internship in conjunction with 4 hours of the following:
option 7.1 Complete 4.0 hours from the following course(s)
COMMS 496R - Academic Internship 6.0v
You may take up to 4 credit hours.
Note: A C- grade or better in the following prerequisite courses must be achieved before the internship experience: (1) Management track: Comms 309, 337, 372. (2) Creative track: Comms 309, 330, 331.
requirement 8
Complete a minimum of 72 hours in courses outside of the department while meeting BYU's University Core requirements.
Program Outcomes

Effective Communication

Students will communicate effectively with their audiences

Specifically, students will do so by planning and preparing mass communication messages in the appropriate style, using the appropriate research methods and appropriate technologies to best serve audience needs.

Professional Practice

Students will act professionally in their practice

Specifically, students will be able to practice communication within legal boundaries, while exhibiting standards of professional behavior and demonstrating sensitivity to ethical behavior. Students will also be literate in the language of the media industries.

Mass Communication Processes

Students will be scholars of the mass communication process

Specifically, students will be able to apply relevant theory to communication practice, understand factors that shape their profession, value freedom of speech in the marketplace of ideas, and think critically about the relationship between mass media and society.

Applying Gospel-Centered Values

Students will apply Gospel-centered values as they contribute to society

Specifically, students will respect diversity and agency in a global society, be able to exercise moral reasoning when faced with ethical dilemmas, and show a commitment to making a difference within their sphere of influence.