Introduction to Advertising

Introduction to Advertising
Principles of advertising; critical evaluation of its role and value in American society. Experience in writing and creating ads for all media.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 TaughtFall, Winter, Spring, Summer
 ProgramsContaining COMMS 230
Course Outcomes


Students will learn to communicate effectively with their audiences through the understanding and application of advertising strategy.

Team Work

Students will learn to act professionally by working in advertising agency teams, presenting their campaigns, and interacting with client representatives.

Principles of Advertising

Students will be scholars of the mass communication process by understanding the history of advertising, the concepts of advertising theory, and the creation and implementation of advertising strategy.


Students will apply Gospel-centered values as they learn to create and develop advertising strategy that is ethical and reflects a sensitivity of diversity.