Marketing Media Planning and Strategy

Marketing Media Planning and Strategy
Media planning, theory, and practice in context of the marketing mix. Application of computer-based models as aids to media decisions. Writing of marketing- based media plans. Case study approach to both print and broadcast media.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesMajor status.
Course Outcomes

Buying & Planning Strategy

Students will learn to communicate effectively with their audiences through the understanding and application of media buying and planning strategy.


Students will act professionally by working in media teams, presenting their media campaigns, and exhibiting literacy in the language of media planning and buying.


Students will be scholars of the mass communication process by understanding media concepts, advertising theory, current trends in media use, and the use of media industry databases.

Ethics & Diversity

Students will apply Gospel-centered values as they learn to create and develop media strategy that is ethical and reflects a sensitivity to diversity.