Media Entrepreneurship

Media Entrepreneurship
Basic concepts and principles of emerging and evolving media business models, including effects of disruptive technologies; the role of consulting and practices of freelancing.
 Hours1.5 Credit, 1.5 Lecture, 0.0 Lab
 PrerequisitesAdmission to the major.
 TaughtSpring Contact Department, Summer Contact Department
 ProgramsContaining COMMS 315
Course Outcomes

Entrepreneurial principles

Students will recognize and describe principles of media entrepreneurship.

Theories and characteristics of the mass communications market

Students will define and elaborate on theories of the marketplace, startup culture, and digital innovation.