Media Sales and Promotion

Media Sales and Promotion
Fundamentals of media sales process. Theory and application of persuasion relating to media sales.
COMMS
345
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesMajor status.
 TaughtContact Department
Course Outcomes

Business practices

Students will have an understanding of good practices that are grounded in client relationships and based on trust and integrity.

Sales

Students will have an understanding of the requirements and expectations to be successful as a media salesperson.

Process

Students will have an understanding of the sales process, including prospecting, proposing, negotiating and closing the sale.

Process

Students will have an understanding of the emotional and logical process required as a media salesperson.