Course Outcomes
Business practices
Students will have an understanding of good practices that are grounded in client relationships and based on trust and integrity.
Sales
Students will have an understanding of the requirements and expectations to be successful as a media salesperson.
Process
Students will have an understanding of the sales process, including prospecting, proposing, negotiating and closing the sale.
Process
Students will have an understanding of the emotional and logical process required as a media salesperson.
