Strategic Advertising Campaigns

Strategic Advertising Campaigns
Researching, planning, budgeting, creating, and writing national advertising campaigns; writing and producing a complete advertising plan, accompanied by a formal client presentation.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesCOMMS 332 & COMMS 337 & COMMS 432; or COMMS 317 & COMMS 331; or COMMS 332 & COMMS 330 & COMMS 432; Comms 433 or concurrent enrollment.
 TaughtFall, Winter
 ProgramsContaining COMMS 489
Course Outcomes

Strategy Application

Students will learn to communicate effectively with their audiences through a comprehensive applicaiton of advertising strategy.

Professional Teamwork

Students will act professionally by working in advertising agency teams, presenting their advertising campaigns, and interacting with client representatives in a competitive environment.

Advertising Theory

Students will be scholars of the mass communication process by applying the concepts of advertising theory learned in previous courses to create comprehensive advertising campaigns.

Ethics and Diversity

Students will apply Gospel-centered values as they learn to create ethical and morally responsible persuasive messages for diverse audiences.