Advertising and Promotion

Advertising and Promotion
Key issues facing marketing managers when promoting products and services. Cases, readings, and research on the elements of effective communication strategies and promotional programs.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes

Marketing Communications

Develop critical skills to plan, develop, and evaluate marketing communications.

Creative Brief

Develop ability to create and communicate critical components of a creative brief.

Financial Impact

Become proficient in calculating the financial impact of marketing communications and trade promotions on the firm.

Social, Legal, Ethical

Understand the social, legal, and ethical considerations involved in the promotional planning process.