Define marketing’s role with the firm
Define marketing's role within the firm.
How marketing creates value
Explain how marketing creates, communicates, and delivers value to the firm's chosen customers.
Developing a marketing strategy
. Describe the process of developing a marketing strategy to address a specific target market with a cohesive marketing mix of product, price, promotion, and place.
Critical Thinking: Applying Marketing Theories and Framework
Program graduates will be able to apply marketing theories and frameworks to make informed decisions about markets (consumers) and marketing (products, price, promotion, place) to maximize organizational performance.
Critical Thinking: Conducting Marketing Research
Program graduates will be able to use the marketing research process to define a problem/opportunity, design the research project, collect data, analyze data, and take action.
Program graudates will be able to generate a survey instrument, know how and when to apply statistical techniques (t-tests, cross tabs/chi square, ANOVA, correlation, and regression), and conduct conjoint analysis.
Critical Thinking: Understanding Consumer Behavior
Program graduates will be able to apply theories and principles of consumer behavior to predict how consumers will respond to managerial actions.
Critical Thinking: Communicating to the Market
Program graduates will be able to plan, design, and critically evaluate marketing communications.
Communication: Oral Presentations
Communicate information through effective visuals, including charts, graphs, pictures, and other graphics
Communication: Graphics (visualizing information)
Be able to communicate information through effective visuals; including charts, graphs, pictures, and other graphics
Applying Frameworks to Resolve Ethical Dilemmas: Apply contemporary and classic frameworks in analyzing ethical dilemmas and suggest appropriate courses of action for resolving them.
Understanding Cognitive influence on ethical judgments: Recognize how individual differences and cognitive barriers influence ethical judgment.
Applying Personal Values in Ethical Decisions: Identify and prioritize personal values and apply them in making ethical decisions.
Discussing Moral Dilemmas Effectively:Engage in logically sound discussion about moral dilemmas using the language of business ethics.
IT Literacy: Generating/Analyzing Data to Support Decisions
Manipulate and analyze data to make appropriate recommendations for managerial decision-making.
IT Literacy: Data Storage and Extraction
Design, build, and query a database to apply correct principles of data storage and extraction.
IT Literacy: Computer Skills
Develop effective computer skills and literacy concerning computer hardware, networking, security, organizational information systems