Advertising and Promotion Management

Advertising and Promotion Management
Strategies in promoting business and nonbusiness products, services, and institutions, including the role of advertising, promotion, target selection, media and copy decisions, and marketing research.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesBUS M 241; or BUS M 341; Major status.
 ProgramsContaining BUS M 455
Course Outcomes

Plan, design, evaluate marketing communications

Use professional skills to plan, design, and critically evaluate marketing communications.

Create and communicate a creative brief

Create and communicate critical components of a creative brief.

Calculate financial Impact of marketing communications and trade promotions.

Calculate the financial impact of marketing communications and trade promotions on the firm.

Evaluate legal and ethical issues

Understand the social, legal and ethical considerations involved in the promotional planning process.