Course Outcomes
Understanding Tools of Marketing
Understand the fundamental components and tools of marketing and how each relates to creating and sustaining value for customers in life sciences industries.
Targeting Markets
Describe how life sciences firms (1) select target markets, (2) specify their marketing mix, and (3) attempt to attract and retain the right customers.
Market Research
Understand the basics of the market research process.
Current Marketing Techniques
Understand current marketing techniques in life sciences-based industries.
Applying Moral Values
Apply faith-based, moral reasoning and personal integrity in professional life.
Teamwork and Communication
Work effectively within a team and communicate effectively in business environments.
