Consumer Behavior

Consumer Behavior
Mental and emotional processes and physical actions that people engage in when selecting, purchasing, using, and discarding products and services to satisfy consumer needs and desires.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesBUS M 241; or BUS M 341; Major status.
 TaughtFall, Winter Contact Department
 ProgramsContaining BUS M 444
Course Outcomes

Abstract Consumer Behavior Theories

Apply abstract consumer behavior theories to specific business situations.

Understanding Theories

Demonstrate a working knowledge of theories in the following consumer behavior realms: fundamental consumer needs, information processing, persuasion, and post-consumption evaluation.

Group Work

Work effectively in groups.

Effective Communication

Communicate effectively (both orally and in writing).