Customer Relationship Management

Customer Relationship Management
Methods and principles for effective management of customer relationships within service businesses. Analyzing customer-interactive processes with regard to strategic innovation, performance measurement and improvement, process efficiency, interactive job design, service marketing, and service quality assurance.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
Course Outcomes

Services Management

Understand principles that lead to successful services management.

Understand Analytical Frameworks

Apply analytical frameworks that provide rigor to your study of services.

Service Principles and Analytical Frameworks

Apply service principles and analytical frameworks to actual business situations.

Enrichment Project

Make significant business decisions.