Generate Creative New Ideas
Demonstrate your ability to think creatively and generate new ideas.
Understand Customers and Competitive Contexts
Develop rich descriptions of customers' experiences with a specific problem and the performance of existing solutions.
Formulate and Prioritize Hypotheses
Identify and prioritize assumptions about customers, their problems, and new solutions.
Create Elegant Solutions
Apply principles of design to create and validate elegant solutions to customers' problems.
Validate Entrepreneurial Opportunities
Evaluate desirability, feasibility, and viability of potential new ventures through rigorous hypothesis testing.