Internet Marketing of Products and Services

Internet Marketing of Products and Services
Integrates product, research, sales, and promotional strategy and concepts into an overall marketing plan for developing an Internet business. Term project developing an Internet business required.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesBUS M 241; or BUS M 341; Major status.
 TaughtFall, Winter, Spring Contact Department, Summer Contact Department
 ProgramsContaining BUS M 457
Course Outcomes

Ecommerce Business Models

Understand the similarities and differences among various ecommerce business models, including online retail, online media, lead generation, and online marketplaces.

Search Engine Optimization

Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its organic search rankings – in other words, perform search engine optimization on a website.

Search Engine Marketing

Understand the mechanics of paid search ranking. Create a search engine marketing campaign and evaluate its effectiveness. Recommend changes that will improve the campaign’s conversion rates.