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Marketing Management
Marketing Management
Market segmentation, product service, promotion, channel, pricing strategies. Marketing principles in consumer and industrial markets, profit and nonprofit organizations, domestic and international companies, and small and large firms.
BUS M
341
Hours
3.0 Credit, 3.0 Lecture, 0.0 Lab
Prerequisites
Acceptance into the Marriott School.
Taught
Fall, Winter, Spring
Programs
Containing BUS M 341
Course Outcomes
Please contact the individual department for outcome information.
Related Courses
Retailing Management
Marketing Management
Intermediate Price Theory 1
Marketing Analytics
Marketing Management
Class Schedule
Spring
Summer
Fall