Marketing Management

Marketing Management
Market segmentation, product service, promotion, channel, pricing strategies. Marketing principles in consumer and industrial markets, profit and nonprofit organizations, domestic and international companies, and small and large firms.
BUS M
341
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesAcceptance into the Marriott School.
 TaughtFall, Winter, Spring
 ProgramsContaining BUS M 341
Course Outcomes
Please contact the individual department for outcome information.