Marketing Research Processes
Understand and implement the marketing research process.
Backward Marketing Research
Understand and implement “backward” marketing research.
Researching Techniques
Understand and employ qualitative and quantitative research techniques and visualize data.
Survey Methodology
Identify appropriate questions for survey research. Design and implement a survey methodology to maximize response and response accuracy. Apply intuition for statistical inference in analyzing survey data.
Analytic Methods
Understand and implement basic analytic methods.
Research and Recommendations
Formulate answers to research objectives and make meaningful business recommendations.
Job-Hunting Skills
Gain skills and confidence that will separate you from your competitors in a job hunt.
Market Simulator
Design and run a conjoint study, including using a market simulator.
Findings
Interpret findings from data analysis and make marketing recommendations.
