Marketing Research Processes
Understand and implement the marketing research process.
Backward Marketing Research
Understand and implement “backward” marketing research.
Understand and employ qualitative and quantitative research techniques and visualize data.
Identify appropriate questions for survey research. Design and implement a survey methodology to maximize response and response accuracy. Apply intuition for statistical inference in analyzing survey data.
Understand and implement basic analytic methods.
Research and Recommendations
Formulate answers to research objectives and make meaningful business recommendations.
Gain skills and confidence that will separate you from your competitors in a job hunt.
Design and run a conjoint study, including using a market simulator.
Interpret findings from data analysis and make marketing recommendations.