Retailing Management

Retailing Management
Selection, location, and management of retail stores and systems, emphasizing profitability and integration of accounting, finance, and economic concepts and tools.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesBUS M 241; or BUS M 341; Major status.
 ProgramsContaining BUS M 456
Course Outcomes

Key Retail Concepts

Understand the key concepts and current developments within retailing management.

Problem Solving

Solve common retail problems using the principles of marketing research and other tools used to analyze market opportunities and consumer purchasing.

Channel Strategies

Understand the complexity of retail channels used as alternative routes to market, and evaluate the merits of alternative channel strategies for different types of retail businesses.