Course Outcomes
Strategy Concept Knowledge and Application
Apply key strategic management concepts (strategy framework, external analysis [industry, competition, customers], resource & capabilities analysis, and strategies for growth and innovation).
Strategy Formulation (Development and Planning)
Develop coherent strategic plans and recommendations for a business or organization.
Strategy Implementation & General Management
Utilize information from all business areas and functions (strategy, marketing, finance, accounting, operations, and HR) to make decisions in each of those areas and implement a coherent strategy.
General Strategic Thinking
Use appropriate analytical, critical thinking, and creative problem solving skills when confronted with a business situation or problem.
Communication
Communicate orally and in writing regarding strategy topics in ways that meet the MCOM 320 criteria.
Collaboration Skills
Work effectively as a part of a team.
