Course Outcomes
The 4 P's of Marketing
Apply the "4Ps" of the marketing mix to address marketing issues.
Appropriate Marketing Actions
Decide on appropriate marketing actions based on an understanding of market segmentation, targeting and positioning.
Marketing Research Methods
Apply basic marketing research methods to uncover consumer perceptions regarding product value and distinctive competencies.
Marketing Strategy
Explain fundamental components of marketing strategy and how each is related to creating and sustaining customer value.
Advanced Marketing Techniques
Explain the theory and application of advanced marketing techniques such as ZMET, Hierarchical Value Mapping, Perceptual Mapping, the Brand Design Schematic, and Conjoint Analysis.
