Typography 1

Typography 1
Studio course which familiarizes the student with the history, terminology, elements, and principles of effective typographic communication.
DESGD
243
 Hours3.0 Credit, 6.0 Lecture, 0.0 Lab
 PrerequisitesGraphic Design emphasis, Illustration emphasis, or Advertising Design minor acceptance.
 TaughtFall, Winter, Spring
 ProgramsContaining DESGD 243
Course Outcomes

History of Type

Students will be able to have a deeper understanding of the evolution of typography from early printing methods through current digital typography.

Type Nomenclature

Students will be able to understand and implement typographic terminology, classification, and anatomy.

The Aesthetics of Typography

Students will be able to effectively compose type using fundamental aesthetic principles and skills.

Processes in Typography

Students will be able to understand typographic production processes and technologies and output type for multiple mediums.

Communicating with Type

Students will be able to analyze relationships between typography and effective communication, including understanding its effect on mood, the creation of typographic personality, and its use in appealing to a defined target market.

Typographic Emphasis

Students will be able to understand the importance of hierarchy and emphasis within typography.

Typographic Systems

Students will be able to design and implement a complex, elegant, typographic grid system.