Advanced Advertising Concepting - Portfolio 3

Advanced Advertising Concepting - Portfolio 3
Capstone course in creating consumer advertising concepts, copywriting, design, and layout. Emphasizes finished portfolios.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesCOMMS 331
 ProgramsContaining COMMS 433
Course Outcomes

Portfolio Preparation

Students will prepare a portfolio worthy of positive reviews by top creative directors in the country's best ad agencies.

Show Submissions

Students will prepare advertising materials for submission to the creative awards shows and other venues, leading to internships, scholarships and advanced career placement.

Strategic Thinking and Creativity

Students will experience a stimulating and challenging atmosphere in which to continue improving strategic thinking processes and creative skills.