Advertising Account Management

Advertising Account Management
Managing advertising agency accounts, including budgets, writing, new business pitches, and relationships with clients.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesMajor status.
 TaughtFall, Winter
 ProgramsContaining COMMS 337
Course Outcomes

Writing and Presentation

Students will communicate effectively with their audiences by enhancing their practical business writing and presentation skills.

Team work

Students will act professionally by working in advertising agency teams, managing new business, and creating a resume and portfolio appropriate for the advertising industry.

Principles of Advertising

Students will be scholars of the mass communication process by understanding the history of account management, the concepts of advertising theory, and by immersing themselves in the current world of advertising.


Students will apply Gospel-centered values as they learn to manage client expectations ethically.