Creating Advertising Concepts - Portfolio 1

Creating Advertising Concepts - Portfolio 1
Basic consumer advertising; copywriting, design, and layout developed from creative strategies. Solving creative problems.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesMajor status; software proficiency in InDesign, Adobe Photoshop, and Adobe Illustrator demonstrated by portfolio review.
 ProgramsContaining COMMS 330
Course Outcomes

Message Creation

Students will communicate effectively by creating messages that are salient to their audiences.


Students will act professionally by working in creative teams and presenting their original advertising concepts to selected audiences.


Students will be scholars of the mass communication process by critically analyzing and evaluating their own work and other students' work.


Students will apply Gospel-centered values as they learn to create appropriate messages for diverse audiences.