Creating Advertising Concepts - Portfolio 2

Creating Advertising Concepts - Portfolio 2
Advanced consumer advertising: copywriting, design, and layout.
COMMS
331
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesCOMMS 330; Software proficiency in InDesign, Adobe Photoshop, and Adobe Illustrator demonstrated by portfolio review.
 TaughtWinter
 ProgramsContaining COMMS 331
Course Outcomes

Message Creation

Students will communicate effectively by creating compelling advertising for multiple venues.

Teamwork

Students will learn to act professionally by working in creative teams and presenting their original advertising concepts to industry professionals.

Analysis

Students will be scholars of the mass communication process by critically analyzing and evaluating their own work, other students' work, and industry awarded work.

Ethics

Students will apply Gospel-centered values as they learn to create appropriate messages for diverse audiences.