Creating Advertising Concepts - Portfolio 2

Creating Advertising Concepts - Portfolio 2
Advanced consumer advertising: copywriting, design, and layout.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesCOMMS 330; Software proficiency in InDesign, Adobe Photoshop, and Adobe Illustrator demonstrated by portfolio review.
 ProgramsContaining COMMS 331
Course Outcomes

Message Creation

Students will communicate effectively by creating compelling advertising for multiple venues.


Students will learn to act professionally by working in creative teams and presenting their original advertising concepts to industry professionals.


Students will be scholars of the mass communication process by critically analyzing and evaluating their own work, other students' work, and industry awarded work.


Students will apply Gospel-centered values as they learn to create appropriate messages for diverse audiences.