Introduction to Public Relations

Introduction to Public Relations
Philosophy and practice of public relations in business, government, education, and other institutions. Study of publics, media, methods, press relations, and publicity.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 TaughtFall, Winter, Spring, Summer Contact Department
 ProgramsContaining COMMS 235
Course Outcomes

Public Relations Fundamentals

Students will be introduced to the professional field of public relations, its history, theory and principles.

Public Relations Strategy

Students will learn the basic skills in the practice of strategic planning and implementation in public relations.

Ethical and Legal Behavior

Students will learn appropriate legal and ethical behavior in the field of public relations.

Diversity in Public Relations

Students will be exposed to issues of diversity in the public relations professio

History of Public Relations

Students will recognize the historical development of public relations.

Public Relations in Business and Society

Students will recognize the role of public relations in business and society.

Public Relations Practice and Theory

Students will establish a theoretical foundation for various practices of public relations and decision making.

Public Relations Process

Students will be able to explain the four-step public relations process of research, planning, communication and evaluation and apply the process to a public relation case.

Identifying and Addressing Key Public

Students will define key publics and explain how to identify and address them.

Effective Public Relations Practice

Students will understand the skills necessary for the effective practice of public relations, including professional writing skills, strategic thinking, planning, organization and crisis management.

Public Opinion and the Media

Students will understand how organizations work with the media and the crucial role of media in forming public opinion.