Buying & Planning Strategy
Students will learn to communicate effectively with their audiences through the understanding and application of media buying and planning strategy.
Students will act professionally by working in media teams, presenting their media campaigns, and exhibiting literacy in the language of media planning and buying.
Students will be scholars of the mass communication process by understanding media concepts, advertising theory, current trends in media use, and the use of media industry databases.
Ethics & Diversity
Students will apply Gospel-centered values as they learn to create and develop media strategy that is ethical and reflects a sensitivity to diversity.