The Value of Research
Students will appreciate the value of research to strategic public relations.
PR Research and Strategy
Students will understand the role of research in the strategic public relations process.
Ethical and Responsible Research
Students will understand how to conduct research in a way that is ethical and responsible.
Research Terminology
Students will use the terminology of research, especially related to public relations research and measurement.
Research Methodology
Students will choose the appropriate research method to answer research questions.
Focus Groups
Students will conduct a focus group and analyze qualitative data.
Survey Writing
Students will write a survey.
Sampling
Students will understand sampling strategies and be able to draw a random sample.
Survey Execution
Students will be able to conduct a survey.
Quantitative Measurement
Students will understand different levels of measurement related to quantitative research methods.
Data Analysis and Interpretation in SPSS
Students will be able to analyze and interpret survey results using SPSS.
Guidelines for Ethical Research
Students will understand and abide by the guidelines for conducting ethical research.
Writing and Presentation
Students will write and present research using appropriate style and format.
Effective Group Collaboration
Students will exhibit behavior that is conducive to a group/team project task.
