Writing and Design Mastery
Students will master the basics of writing and design, including style, punctuation, spelling, grammar, and layout across a range of communications formats and tactics.
Print and Media Tactics and Formats
Students will gain experience in a variety of tactics and formats for print, electronic and social media and learn the standards, as well as the benefits and limitations of each.
Critical Thinking, Strategy, and Analysis
Students will develop and demonstrate in-depth thinking, strategic planning, audience analysis and targeting of key messages on all assignments. By the end of the semester, each student will have experienced writing in a variety of formats for a variety of media.