Public Relations Writing

Public Relations Writing
Professional public relations writing and editing in a variety of formats as used in public relations applications.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesCOMMS 310 & COMMS 311 & COMMS 318; software proficiency in Adobe InDesign, Photoshop, Flash, and Dreamweaver demonstrated by portfolio review.
 TaughtFall, Winter, Spring, Summer
 ProgramsContaining COMMS 320
Course Outcomes

Writing and Design Mastery

Students will master the basics of writing and design, including style, punctuation, spelling, grammar, and layout across a range of communications formats and tactics.

Print and Media Tactics and Formats

Students will gain experience in a variety of tactics and formats for print, electronic and social media and learn the standards, as well as the benefits and limitations of each.

Critical Thinking, Strategy, and Analysis

Students will develop and demonstrate in-depth thinking, strategic planning, audience analysis and targeting of key messages on all assignments. By the end of the semester, each student will have experienced writing in a variety of formats for a variety of media.