Research in Communication

Research in Communication
Procedures and design considerations for studying media messages, audiences, and effects. Emphasizes survey and focus group approaches to data collection and analysis.
COMMS
319
 Hours3.0 Credit, 2.0 Lecture, 1.0 Lab
 PrerequisitesMajor status.
 TaughtContact Department
Course Outcomes

Instrument Design

Students will design a survey instrument that meets the scientific criteria of reliability and validity.

Sampling

Students will know how to take an appropriate sample.

Statistical Analysis

Students will perform basic univariate and multivariate statistical analyses.

Research

Students will produce clear, comprehensive research reports for professional and scientific use.

Focus Groups

Students will design, plan, and implement a focus group.

Qualitative Inquiry

Students will analyze and interpret findings using appropriate qualitative methods of data inquiry.