Social Media Management

Social Media Management
Overview of major social media platforms, including best content practices for each; introduction to social media analytics and optimizations.
 Hours1.5 Credit, 1.5 Lecture, 0.0 Lab
 PrerequisitesAdmission to the major.
 TaughtFall Term 2, Winter Term 2, Spring Contact Department, Summer Contact Department
 ProgramsContaining COMMS 314
Course Outcomes

Message dissemination

Students will be able to effectively disseminate content through social media channels.


Students will be able to use analytic tools to measure social media engagement.

SEO Strategies

Students will be familiar with SEO (search engine optimization) strategies.