Students will learn to communicate effectively with their audiences through a comprehensive applicaiton of advertising strategy.
Students will act professionally by working in advertising agency teams, presenting their advertising campaigns, and interacting with client representatives in a competitive environment.
Students will be scholars of the mass communication process by applying the concepts of advertising theory learned in previous courses to create comprehensive advertising campaigns.
Ethics and Diversity
Students will apply Gospel-centered values as they learn to create ethical and morally responsible persuasive messages for diverse audiences.