Strategic Planning and Problem Solving

Strategic Planning and Problem Solving
Cases selected from wide range of actual public relations problems confronting business, government, education, and other institutions. Focus on strategic planning matrix.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesCOMMS 318; Major status.
 TaughtFall, Winter
 ProgramsContaining COMMS 336
Course Outcomes


Students will enhance their ability to think analytically and strategically about public relations plans.


Students will reinforce the need for succinct, clear, accurate, and grammatically correct writing.

Professional Practice

Students will increase their understanding of the professional practices and responsibilities of public relations.

Social Responsibility, Ethics, and Diversity

Students will increase their sensitivity to issues of social responsibility, ethics, and diversity.