Public Relations Theory and Practice
Students will understand the relationship between theory and practice in public relations.
Analytical Thinking and Strategy
Students will apply analytical thinking to produce strategic and creative solutions to problems.
Synergy and Collaboration
Students will understand the value of synergy through collaboration in a group environment.
Making and Meeting Deadlines
Students will make deadlines, fulfill requirements, and meet the needs of a real-world client.
Creating Tactics
Students will produce tactics that satisfy strategic outcomes, with a critical eye to message creation and design.
Current PR Theory, Practice, and Ethics.
Students will understand current theories, practices and ethical responsibilities of public relations and gain respect for diversity of opinion and thought.
Working with Ambiguity
Students will learn to be more comfortable in working within some impost (or perhaps even occasionally unintentional) ambiguity.