Strategic Public Relations Campaigns

Strategic Public Relations Campaigns
Capstone course applying communication principles to internal and external publics; fact finding, planning, and evaluating social interrelationships; major campaigns for selected clients.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesCOMMS 425; Software proficiency in Flash, Dreamweaver, and Image Ready as demonstrated by portfolio review.
 TaughtFall, Winter
 ProgramsContaining COMMS 485
Course Outcomes

Public Relations Theory and Practice

Students will understand the relationship between theory and practice in public relations.

Analytical Thinking and Strategy

Students will apply analytical thinking to produce strategic and creative solutions to problems.

Synergy and Collaboration

Students will understand the value of synergy through collaboration in a group environment.

Making and Meeting Deadlines

Students will make deadlines, fulfill requirements, and meet the needs of a real-world client.

Creating Tactics

Students will produce tactics that satisfy strategic outcomes, with a critical eye to message creation and design.

Current PR Theory, Practice, and Ethics.

Students will understand current theories, practices and ethical responsibilities of public relations and gain respect for diversity of opinion and thought.

Working with Ambiguity

Students will learn to be more comfortable in working within some impost (or perhaps even occasionally unintentional) ambiguity.