Writing Branded Content

Writing Branded Content
Principles and practices of writing persuasive content for multiple media platforms.
 Hours1.5 Credit, 1.5 Lecture, 0.0 Lab
 PrerequisitesMajor status; Comms 300 or concurrent enrollment.
 TaughtFall Term 2, Winter Term 2, Spring, Summer
 ProgramsContaining COMMS 310
Course Outcomes

Producing persuasive content

Students will understand how to employ strategies to create compelling and persuasive content for target publics or audiences.

Packaging content

Students will research, produce, and package stories that promote brands or organizations.

Writing headlines

Students will write headlines that capture the attention of target audiences or publics.