Research and Theory
Discuss current research and theory regarding the presentation of visual information.
Explain the purposes, modes, and persuasive effect that visual communication has in various forms of rhetorical discourse.
Design Vocabulary and Visual Conventions
Use current design vocabulary and demonstrate an understanding of accepted visual conventions.
Visual Texts in Multiple Media
Identify, analyze, create, and critique visual texts in multiple media, using the appropriate terminology and theories.
Content, Organization, and Style
Make decisions regarding content, organization, and style in a variety of visual genres.
Visual Discourse Considerations
Articulate ethical, cultural, technical, and legal considerations implicit in visual discourse.