Entrepreneurial Innovation

Entrepreneurial Innovation
Finding and validating ideas for innovative new ventures with a focus on customer pain, elegant solutions, and markets.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesMajor status.
 ProgramsContaining BUS M 470
Course Outcomes

Generate Creative New Ideas

Demonstrate your ability to think creatively and generate new ideas.

Understand Customers and Competitive Contexts

Develop rich descriptions of customers' experiences with a specific problem and the performance of existing solutions.

Formulate and Prioritize Hypotheses

Identify and prioritize assumptions about customers, their problems, and new solutions.

Create Elegant Solutions

Apply principles of design to create and validate elegant solutions to customers' problems.

Validate Entrepreneurial Opportunities

Evaluate desirability, feasibility, and viability of potential new ventures through rigorous hypothesis testing.