Ecommerce Business Models
Understand the similarities and differences among various ecommerce business models, including online retail, online media, lead generation, and online marketplaces.
Search Engine Optimization
Understand how search engines work. Use this knowledge to make recommendations to a website on how it can improve its organic search rankings – in other words, perform search engine optimization on a website.
Search Engine Marketing
Understand the mechanics of paid search ranking. Create a search engine marketing campaign and evaluate its effectiveness. Recommend changes that will improve the campaign’s conversion rates.