Marketing Management

Marketing Management
Marketing's role in society and the firm, marketing opportunities, the consumer market, and management of marketing mix.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 TaughtFall, Winter, Spring, Summer
 OfferedIndependent Study also.
 ProgramsContaining BUS M 241
Course Outcomes

Using marketing tools to create value for customers

Understand the fundamental components and tools of marketing and how each relates to creating and sustaining value for customers.

Analyzing marketing strategies

Describe how specific firms (1) select target markets, (2) specify their marketing mix, and (3) attempt to attract and retain the right customers.

Designing a marketing plan

Design a marketing plan for a new venture by applying the appropriate tools and approaches studied