Experience Industry Marketing

Experience Industry Marketing
Understanding the marketing differences between experience industries and consumer product good industries. Developing a marketing plan, applying strategic marketing principles, using social media, and conducting market research.
 Hours3.0 Credit, 3.0 Lecture, 0.0 Lab
 PrerequisitesRECM 430; RecM 420, 430.
 ProgramsContaining RECM 482
Course Outcomes

Marketing for the leisure and experience industry

Understand the unique aspects of marketing within the leisure and experience industry.

Applying marketing tools and principles

Apply marketing principles to experiences; Implement factors involved in creating a social media marketing campaign for the experience industry.

Developing a marketing plan

Use research to develop a marketing plan specifically targeted toward the experience industry market.